We must first develop a complete understanding of your
idea. What sparked the idea in the first place? What problem does it
attempt to solve? How did the idea develop? What market research have
you already completed? Who are the potential competitors?
Once we fully comprehend where you’ve come from with
the idea, we then evaluate where we might be able to take it. Can we
apply software technology to create a solution? What other factors
must be considered to assess whether this is a viable product? What
other potential applications might arise out of this idea?
At the conclusion of this phase of the process you
have, at the least, a thorough assessment of your idea by experienced