We must first develop a complete understanding of your idea. What sparked the idea in the first place? What problem does it attempt to solve? How did the idea develop? What market research have you already completed? Who are the potential competitors?

Once we fully comprehend where you’ve come from with the idea, we then evaluate where we might be able to take it. Can we apply software technology to create a solution? What other factors must be considered to assess whether this is a viable product? What other potential applications might arise out of this idea?

At the conclusion of this phase of the process you have, at the least, a thorough assessment of your idea by experienced software professionals.