At Software Genesis we continually search for new ideas. More
importantly, we develop partnerships with the people who have those
ideas. Our focus is to discover individuals or small companies who
have the vision for a new product, and then to partner with them to
see that dream come to life.
It takes a unique person to enter this sort of partnership. We look
for at least two characteristics in evaluating potential partners.
First, we’re in this business because we recognize that we can’t do it
alone, and we expect our partners to admit the same. We know we don’t
have a corner on all the great ideas – but we do have the technical
expertise to implement them. As a result, we’re seeking business
partners who have imaginative ideas, and who need help to create
In addition, one of our core operating principles is that we’re not
in this just for the money. If profit were our prime consideration,
we’d be content to join the myriad ranks of consulting companies who
do work for hire at an hourly rate. That approach is much safer,
really. In that arrangement we would be paid whether or not the
product ever succeeded. But at Software Genesis, we don’t profit until
you succeed. Our up front compensation only covers our expenses; we
don’t earn a profit until your business profits from the product we
Yes, we’re running a business, and obviously we must achieve a
certain level of profit in order to continue doing what we enjoy.
However, we refuse to sacrifice quality, integrity, or correct
solutions for the sake of profit. And because our customers are
actually partners, we expect that they, too, commit to rigorous
standards of excellence.