It takes a unique person to enter this sort of partnership. We look for at least two characteristics in evaluating potential partners. First, we’re in this business because we recognize that we can’t do it alone, and we expect our partners to admit the same. We know we don’t have a corner on all the great ideas – but we do have the technical expertise to implement them. As a result, we’re seeking business partners who have imaginative ideas, and who need help to create solutions.

In addition, one of our core operating principles is that we’re not in this just for the money. If profit were our prime consideration, we’d be content to join the myriad ranks of consulting companies who do work for hire at an hourly rate. That approach is much safer, really. In that arrangement we would be paid whether or not the product ever succeeded. But at Software Genesis, we don’t profit until you succeed. Our up front compensation only covers our expenses; we don’t earn a profit until your business profits from the product we create together.

Yes, we’re running a business, and obviously we must achieve a certain level of profit in order to continue doing what we enjoy. However, we refuse to sacrifice quality, integrity, or correct solutions for the sake of profit. And because our customers are actually partners, we expect that they, too, commit to rigorous standards of excellence.